Market Share Distribution
Detailed Statistics
| # | Technology | Websites | Market Share |
|---|---|---|---|
| 1 | Google Tag Manager | 267,574 | 38.25% |
| 2 | Yandex.Metrika | 166,490 | 23.8% |
| 3 | Google Analytics 4 | 98,496 | 14.08% |
| 4 | Facebook Pixel | 45,912 | 6.56% |
| 5 | Google Analytics | 40,160 | 5.74% |
| 6 | Sentry | 24,516 | 3.5% |
| 7 | Matomo | 21,723 | 3.11% |
| 8 | Microsoft Clarity | 7,110 | 1.02% |
| 9 | New Relic | 5,252 | 0.75% |
| 10 | Hotjar | 4,224 | 0.6% |
| 11 | Microsoft UET | 3,644 | 0.52% |
| 12 | LinkedIn Insight | 3,605 | 0.52% |
| 13 | Plausible | 2,834 | 0.41% |
| 14 | Heap | 2,053 | 0.29% |
| 15 | Trustpilot | 1,850 | 0.26% |
| 16 | HubSpot Analytics | 1,084 | 0.15% |
| 17 | Segment | 979 | 0.14% |
| 18 | Mouseflow | 447 | 0.06% |
| 19 | Mixpanel | 413 | 0.06% |
| 20 | Amplitude | 252 | 0.04% |
| 21 | Snapchat Pixel | 235 | 0.03% |
| 22 | Pendo | 211 | 0.03% |
| 23 | Chartbeat | 161 | 0.02% |
| 24 | FullStory | 158 | 0.02% |
| 25 | Clearbit | 75 | 0.01% |
| 26 | Woopra | 51 | 0.01% |
About Analytics Tools Market Share
Market share statistics for web analytics tools including Google Analytics, Tag Manager, Facebook Pixel, and more. This report is generated from WebTrackly's continuous scan of millions of websites. We analyze HTTP headers, HTML source code, JavaScript libraries, DNS records, and hosting infrastructure to detect which technologies each website uses. The data is updated regularly to reflect the latest adoption trends.
Methodology
Market share percentages are calculated by dividing the number of websites using a specific technology by the total number of websites detected within this category. The percentages represent relative adoption among detected installations and may differ from absolute internet-wide market share due to scan coverage. Our dataset covers millions of active domains across all major TLDs.
How to Use This Data
- Compare technologies — See which technologies lead in adoption and which are gaining or losing market share.
- Identify prospects — Click on any technology to view the full list of websites using it for sales prospecting.
- Track trends — Monitor how technology adoption evolves over time to inform strategic decisions.
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